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MORE LIGHT!
By Robin Kinross
Polemic against prevailing approaches to typography in the first half of the 1990s, which appeared in the short-lived newsletter of Monotype Typography, Quarter-point (no.3, 1993). Its high-pitched call for common sense over stylishness frankly restates the fundaments of the modern movement in the face of emergent themes in 1990s typography: the nihilistic 'end of print' and the rise of linguistic and semiotic theory (both emanating from the USA). Although written to address this very particular context, the piece's principles deserve to be periodically restated in line with its concluding subhead: 'Out of time'. (/)
Download the PDF here.
